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DNPA Code of Ethics

DNPA Code of Ethics

We are committed to upholding the highest standards of integrity and professionalism in all our social media and digital marketing activities. This policy aligns with the Digital News Publishers Association (DNPA) Code of Ethics to ensure transparency, accountability, and respect for all stakeholders.

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  • DNPA Code of Ethics

1. Transparency and Honesty

  • Clearly disclose sponsorships, paid partnerships, and collaborations in all marketing campaigns.
  • Avoid misleading claims, false representations, or deceptive practices.
  • Ensure all content shared is truthful, accurate, and verifiable.

    • 2. Accuracy and Responsible Representation

    • Share information that is factual, well-researched, and contextual.
    • Avoid exaggeration or misrepresentation in campaigns or communications.
    • Address inaccuracies promptly and issue clarifications when necessary.

    3. Privacy and Data Protection

    • Adhere to global and local data protection laws, including GDPR, when collecting and handling user data.
    • Safeguard audience and client data to maintain confidentiality and security.
    • Avoid intrusive data collection practices or misuse of personal information.

    4. Non-Harmful Content Creation

  • Avoid content that promotes hate speech, violence, discrimination, or misinformation.
  • Develop inclusive and diverse campaigns that respect all communities and cultures.
  • Maintain neutrality and sensitivity in content related to controversial topics.

    • 5. Compliance with Legal and Regulatory Standards

  • Follow industry standards, including guidelines set by the Advertising Standards Council of India (ASCI).
  • Respect intellectual property rights and avoid unauthorized use of copyrighted material.
  • Stay updated and comply with platform policies and local regulations governing digital marketing.

    • 6. Ethical Social Media Practices

  • Engage on social platforms responsibly, refraining from inflammatory or negative comments.
  • Avoid unethical practices such as fake accounts, false reviews, or using bots for engagement.
  • Align campaigns with platform-specific community guidelines and norms.

    • 7. Accountability and Continuous Improvement

  • Regularly audit campaigns to ensure compliance with this policy and industry standards.
  • Provide training to employees on ethical practices in digital and social media marketing.
  • Establish a grievance mechanism for addressing concerns from clients, partners, or stakeholders.

    • 8. Reporting and Performance Transparency

  • Deliver clear, accurate, and honest reports on campaign metrics and results.
  • Avoid manipulation or fabrication of performance data.
  • Monitor and evaluate campaigns to ensure alignment with ethical principles.

    • 9. Ethical Advertising and Targeting

  • Use ethical methods for audience targeting, avoiding exploitation of vulnerabilities.
  • Clearly differentiate between organic and paid content in campaigns.
  • Ensure marketing efforts are respectful and responsible, especially when targeting sensitive groups.

    • 10. Teckxpert’s Commitment to DNPA Ethics

    As a trusted digital marketing partner, Teckxpert is dedicated to upholding the DNPA Code of Ethics. We strive to create a fair, transparent, and respectful digital ecosystem through our campaigns and strategies.

    Review and Updates: This policy is reviewed annually to reflect evolving regulations, industry practices, and ethical guidelines. We encourage feedback from clients and team members for continuous improvement.

    Effective Date: 1st January 2025

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